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Baby Organics and Ecologic products on display at Go Vita Knox City S.C. Victoria!
Organic Formulations sponsoring Fashion Aid every year since 2008!
BIOFACH NUREMBERG (Germany) 2011 16-19 FEBRUARY - Baby Organics on display
ACF took on the planning, organization and implementation to represent a group of Australian certified organic companies, under the “Australian Certified Organic/Australian Culinary Foods” banner at the BioFach show in Nuremberg.
This was a challenge, as no other Australian Companies were going to participate at this show. BFA kindly supported the concept by allocating funds and sending out an email to all of their clients and members. Our team contacted a large number of companies directly and got a group of companies to participate. Our thanks go out to all of the companies who participated as without their monetary support this show would not have happened.
The participating companies were a very good cross section of Organic products available in Australia and emphasized the great diversity of products we have in our country.
As part of this project ACF also organized pre and post show meetings with Distributors and retailers.
Our stand was located in Hall 4 Stand 139.
We had a corner stand of 30 square metres. Our stand was located opposite India, which had a very large contingent and a 600 square meter stand.
Many visitors to Biofach visited our stand and were all happy to see Australian representation.
Courtesy data
BioFach and Vivaness 2011 - Nürnberg exhibition
BioFach, the World Organic Trade Fair, and Vivaness, the Trade Fair for Natural Personal Care and Wellness, welcomed 44,592 visitors (2010: 43,669) to the Exhibition Centre Nuremberg from 16–19 February 2011. The professional audience from 131 countries (2010: 119) were delighted with the four-day display of innovative organic food, eco-textiles and natural cosmetics. Some 1,150 media representatives from 37 countries reported on the exhibitions all over the world. Inspiring congress events provided a lively exchange of views. The internationality of the visitors rose to 43 %. Besides Germany with 24,954 trade buyers, the following countries were represented particularly strongly: Austria (1,795), Italy (1,417), France (1,344), the Netherlands (1,233) and Switzerland (906). The 2,544 exhibitors at the exhibition duo travelled from 86 countries. The international share was 70 %. Besides Germany with 752 exhibitors, Italy (419), Spain (181), France (184), Austria (104) and the Netherlands (86) were convincing with their strong contingents of exhibitors.
Worldwide organic area tops 37 million hectares
More than 37 million ha of agricultural land around the globe are farmed organically. The worldwide organic farming area increased by two million hectares or 6 % in 2009. These figures are taken from the latest edition of “The World of Organic Agriculture”, a comprehensive reference work with statistics and other information on organic agriculture from 160 countries, which was presented at BioFach. The largest growth in the area was in Europe – where the organic area increased by a million ha or 12 %. A large share of the worldwide organic farming land is in Oceania (33 %), followed by Europe (25 %) and Latin America (23 %). Australia is the country with the largest organic area (12 million ha), followed by Argentina (4.4 million ha) and the USA (1.9 million ha). Austria has the largest organic share in a rural country with over 18 %. Some 1.8 million producers use organic farming methods, most of them in developing countries.
Global organic market sales grew to 55 billion US dollars in 2009
Market researcher Organic Monitor estimates the global market for organic products in 2009 at 55 billion US dollars (40 billion EUR), which is around 5 % up on the previous year. Most organic products are sold in Europe and North America despite the economic crisis. More than 18 billion EUR were spent on organic products in Europe. Germany is top of the league with 5.8 billion EUR, followed by France (3 billion EUR) and Great Britain (2.1 billion EUR). The largest per head consumption is in Denmark and Switzerland with more than 130 EUR a year, according to the “The World of Organic Agriculture” manual published by FiBL and IFOAM.
Organic Grape Area Increases by 27 Percent in 2009
According to the latest survey on organic agriculture worldwide (data 2009), the total grape area is now at more than 190,000 hectares or 2.6 percent of the global grape area (7.4 million hectares).
The grape area grew by 27 percent compared with 2008. The countries with the largest grape areas are Spain (54,000 hectares), Italy (44,000 hectares) and France (39,000 hectares).
The highest shares are in Austria (7.3 percent), Italy (5.5 percent) and France (4.8 percent).
Companies that participated
Visitors were impressed with the range of products on display and showed a lot of interest.
- Organic Bubs
- BFA/ACO
- Wild Fox Wines
- Tasmanian Organics
- Goode’s Honey
- Organic Formulations
- Sunset Ridge Organics
- mOrganics-baby ‘O’
- SOTO Skin
- Wild Harvest
- Rosnay Wines
- Gourmet Organic Herbs
- Organic Crop Protectants
- Koala Tea
We have some very strong leads to follow up.
BioFach reinforces the competition we are up against. We face many challenges and we need to have a clear understanding of how to approach this market. We believe we cannot do this as individuals. We need to work collectively to reduce costs in promoting ourselves.
One thing that we have is that we are Australian: Clean and Green! This in itself is a strong marketing message.
Australia has an internationally recognized platform but we need to produce products that are also competitive on a world stage through uniqueness (USP), price, and ease of logistic availability.
